Baking began for Pezzo, November 2012, with its flagship store at ION Orchard, Singapore. Within 3 years, 25 beautifully built retail stores have followed suit. Within each of these locations, Pezzo pizza crafters take the utmost pride in tossing, garnishing, and baking their pizzas fresh daily with the finest ingredients on the market for hungry-on-the-go customers. Pezzo was inspired by the fun and happiness experienced at carnivals and fun fairs with the goal to replicate that atmosphere for customers at each location. Each pizza is envisioned as a Character from the carnival, with fun names such as Hot Chick (Chicken pizza) or Meat Munchers (Beef pizza), building an empire for the brand that would aid to its growth in the long term.